Creation and conservation: Introducing the Pearl of Hope

The Save Palawan Seas Foundation, in partnership with luxury jewelry brand Jewelmer, taps into every individual’s passion to create. To begin the year 2018, SPSF encouraged all to take part in sustaining a rich natural environment.

To wear the bracelet is to hold on to a pledge: “We do not create the perfect pearl; we create the world that makes the perfect pearl.” Part of the proceeds from the bracelet will contribute to funding SPSF’s environmental initiatives, educational activities, and livelihood programs.

Environmental conservation has always been at the core of the Jewelmer brand. As the South Sea pearl can only thrive in a rich marine environment, each living gem is a testament to how man can live and work in harmony with nature. The Pearl of Hope passes on this defining creative spirit from maker to wearer, from creator to creator. The world that makes a perfect pearl is a work of art that each one lends a hand in building.

To demonstrate this ethos, Jewelmer and SPSF collaborated with Ugnayan sa Poblacion for the making of the video “We Create Hope.” Part of an international artist initiative that has sought to strengthen the connection between France and the Philippines, visual artists Henri Lamy (France), Chufy (Switzerland), and Alexandre Beretta (France-Ireland) come together, showing the creative power of cooperation across ages, races, and cultures.

With the Pearl of Hope, we honor and fulfill a promise: We are all artists, advocates, and creators.